Managing Your Customer Expectations For Great Retention and Recurring Income

About walterbayliss

14 Responses to “How to Manage Expectations Of Customers to Make People Happy With Repwarn”

  1. Gary McCormick

    Great point Walt, expectation management is something that most of us learn after a long series of but kickings following over promising or not managing our clients. I’m super excited for my team to be selling this with you and your team, but we’ll actually not be using the lead generation aspect to sell this. Why? a). I’m already concerned about them having access to the back end, I would rather run it from our shop as they value DFY turn-key more and if not, I’ll be getting lots of “how to” and “what if” calls LOL…but I agree about setting it up like that to protect us all price wise and b). the drama from them trying to generate leads with this when they don’t understand keywords etc…oye!…so we’ll be running that from our version at the office and charging them for the leads, hopefully our time cost will be about 25% of what the leads pay, we’ll see, but either way, I just feel like trying to teach them that or let them use that with their own help is a mess waiting to happen and for $97, just the standard Rep Warning features are well worth it, so why complicate a simple thing 😉

    Reply
    • Mark Deveau

      The software is named RepWarn, I am a little confused why are we even going down this rabbit hole for “new lead generation” for us or our clients in the first place? The RepWarn primary $97/month sales message should to be driven with “warning” or “protection” of the clients brand as the call to action…not finding leads. In other words, they can “set-it” and “monitor-it” and “feel good about-it” rather “play around with-it”…see no viable leads and “cancel-it”. Perhaps, a new focused software called RepLead would be better suited to sell the lead generation aspect of the new lead algorithmic code.

      Reply
  2. Eric Lacz

    A suggestion I would make, Ask the potential client what they spend on advertising each month? Then explain that the RepWarn solution is a percentage of the cost of advertising and does something your marketing can’t do, “Protect your Business Image”.
    As a business owner you know your reputation is truly all you have. If you think $97 is too much to pay, then break it down and tell them it is less than a cup of Starbucks coffee, just $3.23 per day.
    Best of all as a business owner when you invest in RepWarn, You are protecting your own business investment.

    Reply
    • Eric Lacz

      Here is another idea to consider. Showing RepWarn to groups of businesses like a Business Council, or Chamber of Commerce. You could do a product demonstration to 10, 20, or even 100 people at 1 time. I just showed this to the Maricopa Business Council, a group I founded in my city and already have 5 sales appointments for a full demonstration this next week. I emailed the entire council my business flyer and used 1 of the DFY videos and scheduled 5 appointments.
      I would also suggest Politicians as potential clients, anyone in politics needs to know what is being said and posted about them.

      Reply
    • Nat Green

      Spot on Eric.
      In the past I sold motorcycles for 9 years and always found it funny that many customers would grind on the price when buying the bike but left the dealership paying hundreds, sometimes thousands more in after-care policies and extended warranties…simply because the change in their mindset while in the business office.

      They were no longer making a purchase…they were now protecting their investment.

      This is how RepWarn needs to be framed. As a way to protect the investment they have made in their business.

      Reply
  3. Rodney Thomas

    Eric, you said it best! The business owner is protecting their brand for less than a cup of Starbucks coffee, just $3.23 per day!

    Reply
  4. Randy Farber

    I disagree with the “don’t mention lead generation” thing mentioned above. Here’s why:

    Not all businesses realize the importance of reputation monitoring. If a business hasn’t been a victim of bad reviews yet, or if RepWarn doesn’t find something negative, sitting out there on the ‘net, when this customer searches, using RepWarn, you have a refund happening.

    Larger businesses may be able to see this big picture, but smaller businesses are constantly being hit with various products being thrown at them, as the solution to a problem, that they don’t even know exists. The business owner is looking at putting $97 of his profits, into your promises.

    However, if a potential customer is balking at the concept of Reputation Management, THEN they can be shown the additional benefits of lead generation.

    I would also think that making yourself available to answer their questions about how to use it for lead generation, to MAKE MORE MONEY would be very helpful in preventing a refund. If you can show them even one possible lead, via a “thoughtful” keyword, not only have you shown them how NOT to lose money, but how to MAKE more money, which is something all but the busiest of businesses is interested in. Even if they are busy now, sales are usually cyclical, so busy today, doesn’t mean busy tomorrow, or next week.

    Reply
  5. Eric Lacz

    Here is another idea to consider. Showing RepWarn to groups of businesses like a Business Council, or Chamber of Commerce. You could do a product demonstration to 10, 20, or even 100 people at 1 time. I just showed this to the Maricopa Business Council, a group I founded in my city and already have 5 sales appointments for a full demonstration this next week. I emailed the entire council my business flyer and used 1 of the DFY videos and scheduled 5 appointments.
    I would also suggest Politicians as potential clients, anyone in politics needs to know what is being said and posted about them.

    Reply
  6. Casey

    Hi Guys,

    I’m on the training page called “Creating Funnels For Your Business” and noticed that the download graphics materials contain the Rep Warn .com address right there on the eCovers. What’s to stop a potential lead from by-passing my Deal Guarding reseller link by going directly to Rep Warn simply by typing the URL right into the address bar?

    -Thanks

    Reply
    • walterbayliss

      Hi Casey – there are editable graphics files everywhere.
      But also – the key is, once they clicked on your link – even if they go back to the site later, they will be tracked to you.

      Use the editable files to take out repwarn.com if you choose
      and get their click first.

      Cheers.
      Walt

      Reply

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